Barriers to Alumni Giving for Black Colleges

Fund Raising From Black-College Alumni: Successful Strategies for Supporting Alma Mater
by Marybeth Gasman and Sibby Anderson-Thompkins

Many predominantly black colleges raise significantly less money from their alumni than do institutions that are primarily white, write Marybeth Gasman, an assistant professor of higher education at the University of Pennsylvania, in Philadelphia, and Sibby Anderson-Thompkins, a Ph.D. student in the

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