July 24, 2008
Baseball Appeals Test Donations by Text Message
Baseball fans with mobile phones who watched the Washington Nationals play the Houston Astros last week were invited to support Children's National Medical Center's work to fight pediatric diabetes by sending a text message to make an instant $5 donation, which was then charged to their wireless-phone bill.
Prompted by scoreboard and broadcast announcements several times throughout the game, people attending the game as well as home viewers were asked to make a gift by text messaging
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
Get more great stories about the nonprofit world delivered to your inbox every weekday. 
