August 21, 2011
Most Charities Still Do Not Raise Much Money Via Social Media
The National Multiple Sclerosis Society garnered $4-million in 2010 from social-media campaigns. The group provided ways for participants in the charity’s fund raisers to personalize their requests for support.
Social networks such as Facebook, Twitter, and LinkedIn represent a potentially powerful opportunity for many nonprofits, but few big groups are raising much money through them yet, a Chronicle survey has found.
Still, a growing number of the groups are investing in ways to use the networks for fund raising.
Some 79 of about 150 big charities said they were raising money through social media. Only one reported raising a substantial sum: the National Multiple Sclerosis
