February 6, 2012

Personal Introductions Hold Key to Seeking a Billionaire’s Support

Billionaire’s Adviser Focuses on Results 1

After many years vetting charities for Ronald O. Perelman (right), Christine Taylor (left) says she’s achieved a “mind meld” of sorts with the billionaire, anticipating what causes he wants to support.

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By Maureen West

If you work for a charity and cross paths with Ronald O. Perelman in Manhattan, you might be tempted to let him know about your exciting programs.

With a net worth that Forbes estimates to be $12-billion from his role as chairman of the cosmetics giant Revlon and many other business deals, Mr. Perelman might make a tempting audience for an elevator speech.

Chances are, however, he will politely say, “It sounds terrific, but you really should talk to Chris at my