Bits

By Nicole Wallace

"Contributor Relationship Management: How Nonprofits Can Harness the Power of Technology to Build One-to-One Relationships" discusses how charities can raise more money by using database and Internet technology to tailor interactions with donors to the specific interests donors care about. Shirley Sexton, a manager in the Global Nonprofit Practice at Commerce One, a technology-services company, wrote the paper as part of her master's studies at the Johns Hopkins University. To get