Success in fundraising requires more than top-notch software and support, but if your technology does not allow for process automation and easy management of data, you can expect more work and waste in the long run. Inconsistent and redundant data entry often results in costly mistakes that can be eliminated with an integrated technology solution that saves both time and money.

Organizations using technology for fundraising success are equipped to:

1. Implement a recurring gift program. Establishing a recurring giving program provides your organization with a predictable revenue stream with little ongoing staff involvement. Organizations of all sizes across the world have turned to these programs to combat falling revenue and high donor attrition rates.

2. Maximize gifts with Moves Management®. An effective Moves Management program can improve your bottom line and allow you to operate more efficiently. Once prospects are identified, a Moves Management program enables you to migrate your prospects along the quickest path from prospective donor to major or planned giver by standardizing the interactions your staff has with each person.

3. Increase donor loyalty with Constituent Relationship Management. An effective CRM system is much more than just a technology -- it is an enterprise-wide approach to managing information and enriching relationships. CRM gives solicitors an understanding of the behavior and values of your constituents so they can personalize every interaction -- a key to any successful fundraising program.

4. Increase gifts while reducing costs with a Recency, Frequency, and Monetary (RFM) Analysis. RFM analysis is powerful because it captures three of the best indicators of a donor's interest in your cause -- supporters who gave recently, give frequently, and give substantially. RFM helps you identify donors who are most interested in your mission and target them effectively with your mailings, cutting mailing costs and boosting your response rate to net a greater return.

Stepping back from the day-to-day operations, development leaders must also make the most of the volumes of the data collected over the years. By taking the time to clean, augment, and analyze the valuable data maintained on constituents, fundraisers can more effectively target those who are most likely to give. Nonprofit Intelligence overcomes these challenges by integrating your fundraising data with other critical information from across your organization. Business intelligence software helps you create a single source of insightful data, so you can build stronger donor relationships and raise more money.

Moves Management is a registered trademark of The Institute for Charitable Giving.