Blending Business and Charity

Google and other high-tech entrepreneurs look for new approaches to philanthropy

Google's decision to operate its philanthropic arm largely as a for-profit entity adds new momentum to a growing effort among technology entrepreneurs to blend business and charity. But it also raises vexing questions about whether the approach will benefit charities and the rest of society.

When Google, the search-engine company in Mountain View, Calif., had its initial public offering two years

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