Bloggers Talk Up Benefits of Web Logs to Charities

Chicago

Web logs -- online journals that are frequently updated with news, commentary, photographs, or links to other information -- can be a powerful tool to help charities raise money, attract volunteers, and "personalize the nonprofit experience," Mena Trott, a software executive, told nearly 800 participants here at the Nonprofit Technology Conference.

"You don't need an earth-shattering event to take place to get you started,"

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