October 30, 2008

Board Member Applies a 'Light Touch'

By Ben Gose

The Jewish Federation/Jewish United Fund of Metropolitan Chicago draws such a high number of donors to its annual fund-raising campaign that nearly any charity would envy it. Nearly 40,000 people give to the organization each year, from a community with roughly 100,000 Jewish households whose incomes exceed the poverty line.

So when David A. Sherman became chairman of the federation's annual campaign in early 2007, he knew he had to come up with some innovative ideas to move the

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