August 9, 2007
Book Offers Ideas on Applying Marketing Tactics to Charity Work
NEW BOOKS
Nonprofit Marketing: Best Practices
by John J. Burnett
Though marketing is often seen as a necessity for business but a luxury for charities, nonprofit organizations can greatly benefit from effective marketing strategies, writes John J. Burnett, a professor of marketing at the University of Denver.
Mr. Burnett's guide gives nonprofit employees a background in creating persuasive, effective campaigns that appeal to
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