April 5, 2001
Boomers Should Become the Giving Generation
By LARRY MEYERBrothers and sisters, unite! In the spirit of the radical 60's, join the protest! The largest generation that the United States has ever produced is in danger of being tagged for eternity with the nickname "baby boomers." Do 76 million of us really want to go down in history as a bunch of babies?
We need a name with gravitas. Taking a cue from The Greatest Generation, Tom Brokaw's paean to our parents, let us capitalize on the vaunted
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.







Get more great stories about the nonprofit world delivered to your inbox every weekday. 



