June 28, 2007
Brain Research Suggests 'Neural Reward' for Charitable Donors
Should fund raisers tout the psychological benefits of charitable giving?
A team of researchers from the University of Oregon suggests there may be a scientific basis for that argument.
Using brain-imaging technology, the researchers found that giving to charity triggers the same "warm glow" that people experience when they sate their hunger or socialize with friends.
In the study, first published in Science, 19 female students were given $100, then examined as
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