Nonprofits spend considerable money and time working to attract new donors. But they often overlook the importance of building relationships that will ensure donors keep giving.
In a special one-hour Webinar The Chronicle’s Assistant Managing Editor, Peter Panepento hosted two nonprofit leaders widely regarded for their efforts to keep new donors informed and involved–Paull Young, Charity: Water’s director of digital engagement and Lynne Wester, author of the Donors Relations Guru blog and head of donor relations at Yeshiva University.
Here are some of the samples and resources they shared.
From the Webinar
The Great Donor Acknowledgment Swap
A collection of letters gathered by Lynne Wester, director of stewardship and donor recognition at Yeshiva University and blogger at donorrelationsguru.com.
Prospecting Posts About The Swap
Interviews with the fund-raisers who submitted their letters to the swap about their strategies for showing gratitude.
Yeshiva University's Donor Gratitude Page
How to Make Great Thank-You Videos
Be concise and tell donors what their gifts means to your charity, suggests a fund-raising expert.
Growing Philanthropy in the United States by Adrian Sargeant and Jen Shang, 2011.
Polytechnic Institute of New York University's Gift Receipt and Donor Bill of Rights (PDF)
Featured Videos
Yeshiva University Rosh Hashanah Greeting 2010
Thank-You Video from Polytechnic Institute of New York University
charity:water's Fifth Anniversary Thank You Video
Additional Resources
Join the LinkedIn Group
An exclusive group for participants in The Chronicle's Webinar "Building Donor Relationships That Last"
View a Replay of the Webinar
If you missed the live event, you can purchase it now and view at your convenience.
