Nonprofits spend considerable money and time working to attract new donors. But they often overlook the importance of building relationships that will ensure donors keep giving.
In a special one-hour Webinar The Chronicle’s Assistant Managing Editor, Peter Panepento hosted two nonprofit leaders widely regarded for their efforts to keep new donors informed and involved–Paull Young, Charity: Water’s director of digital engagement and Lynne Wester, author of the Donors Relations Guru blog and head of donor relations at Yeshiva University.
Here are some of the samples and resources they shared.
From the Webinar
Prospecting Posts About The Swap
Interviews with the fund-raisers who submitted their letters to the swap about their strategies for showing gratitude.
How to Make Great Thank-You Videos
Be concise and tell donors what their gifts means to your charity, suggests a fund-raising expert.
Join the LinkedIn Group
An exclusive group for participants in The Chronicle's Webinar "Building Donor Relationships That Last"