January 23, 2003

'Business 2.0': Companies and Breast Cancer

Companies have helped raise millions of dollars for breast-cancer research and treatment in recent years, largely by promising to give a percentage of a product's purchase price to charity, notes Business 2.0 (February). The cause, often symbolized by a pink ribbon or pink products -- including a pink Kitchenaid mixer and Republic of Tea's pink grapefruit tea blend -- is especially popular, the magazine says, because women control many purchasing decisions, and "no woman is

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