December 7, 2006
'Business Review': Social Responsibility
Corporate executives need to change the way they think about their companies' social responsibility, according to two articles in the Harvard Business Review (December).
In "Strategy & Society," Michael E. Porter and Mark R. Kramer say that executives should stop viewing corporate philanthropic activity as disconnected from business strategy.
"If corporations were to analyze their prospects for social responsibility using the same frameworks that guide their core
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