March 26, 2009
Calling In Donations
New deals make it easier for charities to solicit donations through cellphone text messages
Keep a Child Alive, a charity in Brooklyn, N.Y., that raises money to buy drugs for African children with HIV/AIDS, has been asking supporters to donate to the cause by using their cellphones. The text-message campaign, which was first publicized by the group's co-founder, the singer Alicia Keys, at her concerts last year, has so far raised a total of $50,000, all of it in $5 gifts.
Donors give by dialing a short code on their phone and then sending the word "alive" as a text message
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