October 29, 2009
Campaign Sets Guinness Record
An effort to raise money on Twitter and Facebook for four cancer charities has set a Guinness World Record for the most widespread social-network message in a 24-hour period.
People around the world were invited to use the phrase "#BeatCancer" as part of the online fund-raising effort. Every time the phrase was used on Twitter, Facebook, or a blog, eBay and MillerCoors agreed to donate one penny. Individuals were also encouraged to contribute to the effort.
Contributions are
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
Get more great stories about the nonprofit world delivered to your inbox every weekday. 
