With Cash Giving Flat, Big Companies Offer Other Aid

Cash Giving Is Flat at Nation’s Big Businesses for 3rd Year in a Row 3

Courtesy of Amway

Amway created Nutrilite Little Bits, which it donates to programs overseas to prevent anemia and stunted growth.

America’s biggest companies expect a third-straight year of modest increases in cash gifts in 2013, according to a Chronicle survey, and are increasingly seeking other ways to help charities, such as through employee volunteerism and donations of products.

Donations grew by 2.7 percent in 2012, to $5.3-billion, for 106 companies that provided two years of data. More than three-quarters of corporate leaders said their giving budgets will be about the same in 2013. About