October 28, 2012
'Cash Mobs' Give Some Charities a Bump in Donations and Visibility
A month after making a tough decision to cancel its biggest annual fundraising event, the Hospice of Yuma was hit with an unusual sight in the lull of summer’s heat. Hundreds of people from the Arizona town came barging in to the charity’s thrift store to buy clothing, furniture, jewelry, picture frames, and other items.
A plastic jug appeared, into which patrons dropped $300 in donations. And in five hours of shopping, they spent $3,100, which was 435 percent more than on