May 21, 2009
Casting Their Nets Wider
Charities get creative in luring new donors despite the recession
Every year, Disabled American Veterans sends out millions of envelopes containing address labels and memo pads in an effort to nudge would-be supporters into sending in small checks. For years such appeals have raised about 85 percent of the organization's $107-million yearly revenue. But like many nonprofit groups, Disabled American Veterans is getting thousands fewer checks than it used to in response to mailings.
For the past few years — and well before the
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