January 25, 2007
Celebrities Are Not a Big Draw for Donors
Many charities seek out ways to get celebrities to promote their cause. But a new poll suggests that few donors pick charities based on celebrity involvement.
Commissioned by Cone, a Boston company that helps charities and corporations conduct marketing projects, the survey of 1,022 adults found that 15 percent of Americans said they would be influenced by celebrities in deciding whether to support a charity.
That is far less than the percentage of respondents who said they
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