March 6, 2008
Challenge the Boomers to Make a Difference
Some people watching the presidential race say it's time for boomers to clear the room. And some leaders in the nonprofit world might agree.
It is easy to understand the reaction. With nearly 10,000 people turning 60 each day, an army of marketers now exists to tell boomers that they are the center of the universe. Steeped in nostalgia, the heavy peddling of boomer narcissism includes books and TV specials with names like The Boomer Century, Boomer Nation, and even the recent
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