September 2, 2004
Charities Advised to Ask Companies to Pay More in Marketing Deals
New York
Many charities aren't asking for enough money from companies when they enter into joint marketing deals, according to a new survey released here at a seminar held by IEG, a Chicago consulting company that conducts research and training on corporate sponsorship.
"Sports teams tend to overvalue their benefits to sponsors, but nonprofits tend to undervalue," said Lesa Ukman, president of IEG, which has worked with dozens of
This content is only for subscribers. You can gain access by purchasing a:
Print Subscription
Digital Subscription
Already have an account? Log In Now.
Get more great stories about the nonprofit world delivered to your inbox every weekday. 
