October 16, 2011
Connecting Donors With the Mission Takes on New Importance in Bad Times
Courtesy of Susan g. KOMEN for the Cure
Susan G. Komen for the Cure takes donors on trips to see the charity at work. Often they see a Race for the Cure, such as this event in Israel.
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Courtesy of Susan g. KOMEN for the Cure
Susan G. Komen for the Cure takes donors on trips to see the charity at work. Often they see a Race for the Cure, such as this event in Israel.
Connecting donors with a charity’s mission has taken on new importance in the downturn, as nonprofits worry that donors will limit their giving solely to the groups they are passionate about.
Susan G. Komen for the Cure (No. 39) has been trying to counteract such concerns by helping its most generous donors see the global impact of their gifts to the charity, which finances research on breast cancer and other efforts to help women with the disease.
The Dallas charity is
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