July 26, 2007
Charities Face Struggles to Keep Donors Loyal, Study Finds
Charities that raise money from direct mail and other mass appeals say they are garnerning more dollars from such solicitations than they did in the past, but many organizations face a harder time recruiting donors and persuading them to give again, a new survey has found.
The quarterly survey, which assessed the direct-marketing returns of 70 national charities, found that in the 12 months ending in March, gifts rose by 2 percent over the preceding 12-month period. But the number of
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