January 7, 2010

A New York Cancer Center Uses Technology to Predict Who Will Give

Charities Find New Ways to Predict Who Will Give 1

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Predictive modeling software weighs donor data to help focus fund-raising efforts.

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close Charities Find New Ways to Predict Who Will Give 1

iStock

Predictive modeling software weighs donor data to help focus fund-raising efforts.

By Nicole Wallace

Almost every charity’s pool of donors includes plenty of people who have both the means and the inclination to make a far bigger gift than they ever did in the past. The trick, of course, is to figure out just which people will make the leap.

To that end, Memorial Sloan-Kettering Cancer Center, in New York, has become one of a small but growing number of institutions to embrace a technique known as predictive modeling to help it set priorities and decide which donors deserve the

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