November 27, 1997

Charities Get Ready for the Boom

Groups try new ways to raise money and attract volunteers from a skeptical generation

As baby boomers enter their 50s and the period of their lives that non-profit leaders have long regarded as the "giving years," many charity leaders are eagerly awaiting a golden era in philanthropy.

There is much to be optimistic about. In numbers alone, the 75 million Americans born from 1946 to 1964 are a human tidal wave. By the time all the baby boomers reach

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