March 26, 1998

Charities' Income From Sponsorships Up 10%

By SUSAN GRAY

Charitable causes last year received $535-million through joint marketing ventures with companies -- 10 per cent more than in 1996, according to a new report.

Early projections for 1998 show that charities can expect to receive $9-million more from such deals than in 1997.

IEG, a Chicago consulting and research company that specializes in corporate sponsorship deals with charities and other groups, compiled those figures. While some marketing deals

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