March 21, 2010
When It Comes to Appeals, Charities Need to Work on Filling the Generation Gap, a New Study Finds
Charities will need to adapt their mailings and focus on the many ways that younger people want to connect in order to appeal to the next generation of donors, says a study released last week by Convio and Sea Change Strategies.
Conducted by Edge Research, the online study polled more than 1,500 people who contributed to charity in the past year to learn how people of different ages discover nonprofit groups, interact with them, and support them.
The study found that direct
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