November 1, 2007
Charities Must Change With the Times to Keep Donors and Volunteers
NEW BOOKS
Yours, Mine & Ours: Creating a Compelling Donor
Experience
by Barry McLeish
Donors expect more from nonprofit organizations than they used to — more opportunities for involvement, more accountability, more professionalism, and more evidence of results, writes Barry McLeish, a fund-raising and marketing-management consultant.
"There is now a systemic change taking place in the hearts and minds of a
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