August 20, 2009
Charities Need Long-Term Fund-Raising Vision
It's a paradox. Most executive directors spend an enormous percentage of their time and energy on fund raising, yet they typically have little idea how they will secure the money they need over the next five-plus years. Their vision for how their programs will evolve over that time, however, is usually sharp and clear.
The rub is that a well-thought-out approach to garnering revenue is essential to sustaining those programs and increasing the difference they can make to society over
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