June 26, 2011

Nonprofits Need to Focus Their Online Conversations, Says Technology Expert

Focus on the Conversation, Not the Tools, Technology Expert Urges 2 Enlarge Image
close Focus on the Conversation, Not the Tools, Technology Expert Urges 2

By Cody Switzer

For centuries, businesses and individuals have communicated through the so-called Fourth Estate—traditional media and journalism—but new technology is changing that dynamic, Geoff Livingston writes in his new book, Welcome to the Fifth Estate.

Mr. Livingston, principal and co-founder of the communications company Zoetica, discussed his book with The Chronicle, and how nonprofits can adapt to the changing communications

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