Charities Retool Their Web Sites as More Supporters Go Mobile

Charities Retool Their Web Sites for Donors on the Go 1

Operation Smile got serious about its mobile presence when it began to see a steep decline in activity on its Web site.

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close Charities Retool Their Web Sites for Donors on the Go 1

Operation Smile got serious about its mobile presence when it began to see a steep decline in activity on its Web site.

The Humane Society of the United States is racing to keep up with supporters who visit its Web site while on the go.

In 2010, people who visited the charity’s Web site via smartphones and tablets accounted for just 4.5 percent of all of the nonprofit’s Web traffic. That figure has since spiked to 26 percent.

Now when people go to the nonprofit’s home page using a cellphone, they are automatically redirected to the Humane Society’s streamlined mobile