May 2, 2010

Charities Seek Connections to Generation Y

Charities Seek Connections to Generation Y 2

Courtesy of Fierce

Fierce, a New York charity for young gay people, confers major-donor status for gifts of just $250, enlists clients’ help in fund raising, and gives tours of the city’s gay-history landmarks for its supporters.

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close Charities Seek Connections to Generation Y 2

Courtesy of Fierce

Fierce, a New York charity for young gay people, confers major-donor status for gifts of just $250, enlists clients’ help in fund raising, and gives tours of the city’s gay-history landmarks for its supporters.

By Caroline Preston

A few years ago, Mary Galeti attended a meeting with a fund raiser at a large museum her family had supported in the past with big gifts. The museum had begun a capital campaign and Ms. Galeti, then 24 and vice chair of her family’s foundation, was considering renewing that support.

The museum’s fund raiser seemed surprised by her age, and the conversation got off to an uncomfortable start. It didn’t improve much even when Ms. Galeti had the opportunity to talk about

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