May 17, 2007

Charities Seeking Bequests Should Court Younger Donors, Study Finds

By Holly Hall

Many charities could increase the amount of money they get from bequests by expanding their appeals to people in their 40s and 50s, rather than relying on solicitations to people 65 or older, a new study has found.

The analysis found that individuals aged 40 to 60 were more likely than older Americans to have named a charity in their wills, but they are also more than twice as likely as older people to say they would consider making a bequest: More than 30 percent of Americans aged 40

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