February 19, 2012
Charities Need More Business Savvy, Says Author
Charities should not shy away from becoming more like businesses and seeking ambitious ways to produce revenue, says Steve Rothschild, a former General Mills executive who founded Twin Cities Rise, a charity that provides job training and placement for people in poverty. His new book, The Non-Nonprofit: For-Profit Thinking for Nonprofit Success, outlines seven business principles he thinks charities should embrace. Mr. Rothschild spoke to The Chronicle.