July 2, 2009

Charities' Social-Media Use Outpaces Companies'

By Peter Panepento

Nonprofit organizations have long been labeled Luddites when it comes to adopting new technology.

But a new study by the University of Massachusetts Dartmouth Center for Marketing Research shows nonprofit groups are actually well ahead of businesses in their use of online social-media tools such as Twitter, Facebook, and blogs.

The study found that 89 percent of nonprofit organizations are using some form of social media. Fifty-seven percent reported that they use

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