January 23, 2003

Charities Tally Year-End Online Gifts

By Nicole Wallace

Several nonprofit organizations tried new approaches to online fund raising during the year-end giving season, and some saw Internet contributions increase compared with the same period last year.

  • The American Red Cross, in Washington, added a feature to its site -- in time for the holiday giving season -- that allows donors to make online contributions in honor or in memory of loved ones. During December, 444 donors made tribute gifts totaling

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