November 28, 2010
Charities Try New Tactics to Persuade Gloomy Donors to Give
Courtesy of the Salvation Army
Donations for the Salvation Army's annual Red Kettle holiday fund-raising drive were down about 11 percent in 2009 compared with 2008.
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Courtesy of the Salvation Army
Donations for the Salvation Army's annual Red Kettle holiday fund-raising drive were down about 11 percent in 2009 compared with 2008.
As charities gear up for the third holiday fund-raising season in a down economy, nonprofits are searching for ways to unlock the Grinch-like spirit gripping many donors. But finding new approaches that produce strong results remains elusive for many groups.
Many Americans continue to hold back on their donations because of financial woes. Only 8 percent of Americans say they plan to give more this year, according to a new study by the Fidelity Charitable Gift Fund. Fifty-five percent
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