November 11, 2012
Charities Unveil Bold Year-End Appeals in Storm’s Big Shadow
Jason Colston/American Red Cross
Despite the struggling economy, along with fundraising competition from Superstorm Sandy and the 2012 elections, many charities are developing audacious end-of-year plans to seek contributions.
Among them: The Children’s Miracle Network is releasing a holiday catalog that offers donors the chance to give $12-million for a hospital. The antipoverty charity Heifer International, which usually emphasizes modest contributions of $20 to $100, is seeking $25,000 donations in its