Charities Unveil Bold Year-End Appeals in Storm’s Big Shadow

Charities Unveil Bold Year-End Appeals 1

Jason Colston/American Red Cross

Support for disaster-relief efforts by the American Red Cross shouldn’t erode gifts for other charities, say fundraising experts.

Despite the struggling economy, along with fundraising competition from Superstorm Sandy and the 2012 elections, many charities are developing audacious end-of-year plans to seek contributions.

Among them: The Children’s Miracle Network is releasing a holiday catalog that offers donors the chance to give $12-million for a hospital. The antipoverty charity Heifer International, which usually emphasizes modest contributions of $20 to $100, is seeking $25,000 donations in its