April 29, 2012
Matching-Gift Drives Can Help Bring in Big Sums, but Their Frequency Worries Some Fundraisers
Courtesy of Christopher and Dana Reeve Foundation
The Christopher and Dana Reeve Foundation turned down a matching-gift offer it felt did not align as well with its programs as does Mind Body Solutions.
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Courtesy of Christopher and Dana Reeve Foundation
The Christopher and Dana Reeve Foundation turned down a matching-gift offer it felt did not align as well with its programs as does Mind Body Solutions.
It’s difficult to sort through a pile of direct mail without coming across a letter that promises a chance to “double,” “leverage,” or “stretch” your donation to a charity thanks to a wealthy donor’s matching gift. But do such gifts really work as well as their near-ubiquity suggests?
The answer seems to be yes, with a few caveats. While many fundraisers say matching gifts bring in bigger sums than other appeals, they can go awry,
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