September 18, 2011
Raising Awareness Not Enough to Solve Problems, Says Author
Too many nonprofits are overly concerned with staying alive, not with achieving meaningful results, argues Brian Reich in his new book, Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society. In an interview, Mr. Reich, senior vice president at Edelman Digital, a public-relations firm, discusses why he believes nonprofits are failing to bring about social change.
What do you think nonprofits are getting wrong?
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