Raising Awareness Not Enough to Solve Problems, Says Author

Charities Urged to Focus on Solving Problems, Not Building Images 1

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By Caroline Bermudez

Too many nonprofits are overly concerned with staying alive, not with achieving meaningful results, argues Brian Reich in his new book, Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society. In an interview, Mr. Reich, senior vice president at Edelman Digital, a public-relations firm, discusses why he believes nonprofits are failing to bring about social change.

What do you think nonprofits are getting wrong?

I don’t