May 31, 2007
Charity Ads Are Broadcast During Key Times, Study Finds
By Sam KeanMany charity advertisements play during key viewing and listening hours, a study by West Glen Communications, in New York, found.
Only 32 percent of 120,048 television charity ads and 40 percent of 9,478 radio charity ads tracked in the study ran during the dead hours of the night.
Even so, television stations remain stingy with prized time slots: Only 2 percent of public-service announcements play from 8 p.m. to 10 p.m.
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