May 7, 2009
Charity Athletic Events Fared Well in 2008, but the Forecast for This Year Is Not So Sunny
The nation's biggest charity walkathons, bike races, and similar events produced $1.76-billion in gross revenue last year, according to a new report. That was nearly 8 percent more than in 2007.
But David Hessekiel, president of the Run Walk Ride Fundraising Council, in Rye, N.Y., which produced the report, says he does not expect this year's events to do as well.
"The forecast for 2009 is that most charity executives are hoping the numbers at least stay flat," he says.
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