November 13, 2011
Charity Reworks Marketing Regularly to Stay Fresh
Movember, a nonprofit organization that seeks to raise money to curb prostate cancer and promote men’s health, strives to make it both easy and inexpensive to participate in its fund-raising efforts.
The organization, which has raised $174-million worldwide since it was founded in 2004, is gaining popularity in the United States. Its signature fund-raising effort encourages men to grow mustaches during November and hold competitions and parties that have lighthearted
How America Gives