March 21, 2010
High-Tech Projection and Texting Help New York Charity Attract Support for Its Fight Against Homelessness
Photograph courtesy of Pathways to Housing
Pathways to Housing, a New York charity, used this video image of a man sleeping on a sidewalk and then entering his home to raise money and call attention to the needs of the homeless.
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Photograph courtesy of Pathways to Housing
Pathways to Housing, a New York charity, used this video image of a man sleeping on a sidewalk and then entering his home to raise money and call attention to the needs of the homeless.
A New York charity is experimenting with new technologies to make city residents more aware of the local homelessness problem—and to reach out to new donors.
For three evenings in March, Pathways to Housing projected the image of a homeless man sleeping on the sidewalk and shivering in the cold in downtown Manhattan. Words also projected onto the side of a building asked passersby to send a text message to help get him off the streets.
When someone sent a text message,
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