November 28, 2010
Charity and NBA Team Up, Score Public-Relations Prize
Dikembe Mutombo, a retired NBA star, distributes nets in Senegal
Dikembe Mutombo, a retired NBA star, distributes nets in Senegal
The award: The Nonprofit Public-Relations Award for Best Fund-Raising Campaign
Who gives the award: PR News
The winners: The United Nations Foundation’s Nothing but Nets campaign, which purchases and distributes anti-malaria bed nets for Africa, and the National Basketball Association
Why they won: For their “Send a Net. Save a Life. See a Game” promotion last December, which gave two
