February 7, 2010
Close Relationships Held Key to Winning Some of 2009’s Biggest Gifts
Matt Gillis
Raymond A. Rich left this mansion to Marist College in 2009, after befriending Marist's leader.
The recession has left even the country’s wealthiest donors with the jitters. And their discomfort has caused some fund raisers to pause and think about how they approach their work.
Many nonprofit officials say that now, more than ever, flexibility is key in soliciting gifts.
“You don’t want to lose a friend over a payment schedule,” says Keith Inman, vice president of advancement at the University of Louisville, who worked with Henry P. and Rebecca L.
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