Nonprofit Adopts Ideas It Learned While Raising Money After a Flood—and Gets More Repeat Gifts

Combining Financial Data and Emotional Message Helps Camp Attract Repeat Donors 1 Enlarge Image
close Combining Financial Data and Emotional Message Helps Camp Attract Repeat Donors 1

When floods created devastation in Colorado last September, Covenant Heights Camp and Retreat Center, a Christian nonprofit in Estes Park, had to cancel many programs, losing as much as $120,000 in expected revenue. A special appeal it sent a few months later helped the group not only recoup some of the money through donations but also attract more return donors than usual.

Last spring, the group’s donor-retention rate was about 40 percent; by the end of the year it had grown to