Comic Videos Help Charities Raise Awareness While Sharing Laughs

Comic Videos Help Charities Get Attention 1

The global-health charity Path brought attention to its campaign to curb deaths from diarrhea with a video that asked people on the street what they knew about the disease’s toll. It had to bleep out the profane responses.

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The global-health charity Path brought attention to its campaign to curb deaths from diarrhea with a video that asked people on the street what they knew about the disease’s toll. It had to bleep out the profane responses.

Officials at Path, an international health group, often struggle to call attention to one of the charity’s main projects in the developing world, DefeatDD.org.

After all, the project fights diarrhea, and “no one really likes to talk about it,” says Deborah Phillips, a Path spokeswoman.

So Path took to the streets and